{"title":"Kids Concept","description":"\u003cp\u003ePlayful, beautifully made pieces from Swedish brand Kid's Concept: rocking horses, play tents, wooden pretend-play sets, games and soft décor for the children's room.\u003c\/p\u003e","products":[{"product_id":"cushion-candy-pink-pippi","title":"Cushion Candy Pink PIPPI","description":"\u003cp\u003eInspired by the famous sweet-shop scene in the Pippi Longstocking stories, this cushion takes the shape of a twisted candy, with neatly tied ends and joyful pink diagonal stripes.\u003c\/p\u003e\u003cp\u003ePlayful without overwhelming the room, it is lovely on a bed, a reading nook or a sofa, and soft enough for a little head to rest on.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCandy-wrapper shape with tied ends, a true conversation piece for a child's room\u003c\/li\u003e\n\u003cli\u003eCertified organic cotton cover with recycled polyester filling, OEKO-TEX certified\u003c\/li\u003e\n\u003cli\u003eDiscreet zip: the cover comes off and washes at 30°C\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 53 × 16 × 15 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Certified organic cotton; recycled polyester filling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Cover: wash at 30°C, iron on low heat, do not tumble dry. Cushion: spot clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664981721369,"sku":"1001032","price":180.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/1JrIeIBx6NpofeB1GCooBG5skwzKlk815_s2400.jpg?v=1791270910"},{"product_id":"cushion-candy-green-pippi","title":"Cushion Candy Green PIPPI","description":"\u003cp\u003eA twisted-candy cushion inspired by Pippi Longstocking's famous trip to the sweet shop, in dusty green and caramel stripes that bring to mind a mint toffee.\u003c\/p\u003e\u003cp\u003eA soft, cheerful accent for a bed, a reading corner or a sofa, and a gentle place for little ones to rest their heads.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCandy-wrapper silhouette with neatly tied ends\u003c\/li\u003e\n\u003cli\u003eCertified organic cotton cover with recycled polyester filling, OEKO-TEX certified\u003c\/li\u003e\n\u003cli\u003eRemovable cover with discreet zip, washable at 30°C\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 53 × 16 × 15 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Certified organic cotton; recycled polyester filling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Cover: wash at 30°C, iron on low heat, do not tumble dry. Cushion: spot clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664982868249,"sku":"1001033","price":180.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/10eNj4HGHM-DxqDMWHp-Mt3RPKdj7Ljtl_s2400.jpg?v=1791270909"},{"product_id":"floor-cushion-flower","title":"Floor Cushion Flower","description":"\u003cp\u003eA soft place to land, petal by petal. This generous flower-shaped floor cushion turns any corner into a cosy spot for story time, quiet play or simply lounging.\u003c\/p\u003e\u003cp\u003eThe petals are made of a textured sherpa with a warm, wool-like feel, while the centre is a smooth cotton velvet for a lovely contrast under little hands. Use it in the living room, the nursery or inside a play tent.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLarge flower shape, 100 cm across: room for a child and a pile of books\u003c\/li\u003e\n\u003cli\u003eSherpa petals and a cotton velvet centre for a tactile, cosy surface\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX certified materials, filled with recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 100 × 100 × 15 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.2 kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Cotton; recycled polyester filling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Spot clean or dry clean; can be vacuumed with a small brush nozzle. Do not iron or tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664982901017,"sku":"1001068","price":550.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/1U7NQ80xTyl6q-jSLGU2A9WTgQJEOBjO4_s2400.jpg?v=1791270910"},{"product_id":"rocking-horse-miro","title":"Rocking Horse Miro","description":"\u003cp\u003eMeet Miro, the most stylish rocking horse in the stable. Dressed in a chic dark teal check canvas coat with a soft, touchable mane and tail, he brings a spark of character to any room.\u003c\/p\u003e\u003cp\u003eRocking builds balance, coordination and confidence, while caring for Miro's mane invites gentle, imaginative play. 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Check regularly that all screws are tight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssembly:\u003c\/strong\u003e Required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e Always supervise children when using a rocker\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664982999321,"sku":"1001079","price":1300.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/19_gFQenH3MMAsqMKUlHzGM8p5Oe-J__m_s2400.jpg?v=1791270910"},{"product_id":"rocking-horse-dotty","title":"Rocking Horse Dotty","description":"\u003cp\u003eMeet Dotty, the charming rocking horse covered in lovely dots, with a sweet tooth for cake and a love of garden parties.\u003c\/p\u003e\u003cp\u003eFull of personality, Dotty encourages imaginative play while helping little riders develop balance and coordination. 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This wooden driving board lets little ones take the wheel of their very own electric car: turn the steering wheel, follow the GPS, start the engine with the key and beep the horn.\u003c\/p\u003e\u003cp\u003ePush buttons, a speedometer and a battery indicator make the experience feel real, while every knob and button helps build early coordination and focus.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSteering wheel with horn, key, GPS, push buttons and speedometer\u003c\/li\u003e\n\u003cli\u003eMade from FSC-certified plywood and birch\u003c\/li\u003e\n\u003cli\u003ePerfect for toddlers discovering how things work\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 45 × 23 × 14 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.8 kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e FSC-certified plywood and birch; cotton string; PP details; polyester felt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Clean with a damp cloth and wipe dry. Check regularly that all screws are tight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssembly:\u003c\/strong\u003e Required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664983163161,"sku":"1001004","price":395.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/1G_iLhMQrX3U8HagNqCFaviT8cCtgfU3a_s2400.jpg?v=1791270909"},{"product_id":"doll-ingrid","title":"Doll Ingrid","description":"\u003cp\u003eIngrid the rag doll is quirky, cool and kind, with yarn eyes, jersey braids and a black beret. On her back she carries Freya, the little pet she treasures most.\u003c\/p\u003e\u003cp\u003eTogether with her friend Nils, she is ready for endless adventures. Scan the QR code on her box to download sewing patterns and create new outfits together.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft cotton rag doll with a tiny pet companion\u003c\/li\u003e\n\u003cli\u003eDownloadable patterns to sew new clothes\u003c\/li\u003e\n\u003cli\u003ePairs beautifully with Doll Nils\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight:\u003c\/strong\u003e 30 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Cotton; recycled polyester filling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Wash at 30°C on a gentle cycle in a laundry bag; wash doll and clothes separately\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":67664985030937,"sku":"1000873","price":180.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/8843\/5225\/files\/1TkGYyAEOKtSk3oYOujMyxqnpMOLjvEW4_s2400.jpg?v=1791270908"},{"product_id":"doll-nils","title":"Doll Nils","description":"\u003cp\u003eNils the rag doll loves the Swedish forest and making his own clothes. 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